The Rumination Balm,
Selfmade
Art Direction for the product launch of Selfmade’s Rumination Recovery Balm.
Using the metaphor of a ping pong match to represent the mental back-and-forth of anxious thoughts, the concept highlighted the balm’s dual power to soothe both physical tension and emotional stress.
CLIENTSelfmade
ROLESenior Art Director
RESULTIncreased product awareness while driving a meaningful connection between the brand’s mental health mission and its skincare innovation
