Wool Meets West,
Paloma Wool
Creative direction for Paloma Wool’s West Coast debut and inaugural
Los Angeles flagship.
The campaign reinterprets the brand’s narrative, celebrating its craftsmanship while seamlessly weaving it into the cultural fabric of LA, playfully contrasting its “wool” heritage with California’s sunny climate.
CLIENT
Paloma Wool
ROLE
Creative Director
RESULT
A cohesive campaign that
amplified brand awareness, built cultural relevance for Paloma Wool
in LA, and set the foundation for
a strong U.S. presence
