Wool Meets West,
Paloma Wool
Creative direction for Paloma Wool’s West Coast
debut and inaugural Los Angeles flagship. The campaign reinterprets the brand’s narrative, celebrating its craftsmanship while seamlessly weaving it into the cultural fabric of LA, playfully contrasting its “wool” heritage with California’s sunny climate.
CLIENTPaloma Wool
ROLECreative Director
RESULTA cohesive campaign that amplified brand awareness, built cultural relevance for Paloma Wool in LA, and set the foundation
for a strong U.S. presence
