Shrinking x Levi’s,
Apple TV+
Creative strategy for ATV+ Shrinking x Levi’s.
This dynamic campaign celebrates the shared values
of originality and self-expression between Levi’s and Shrinking, encouraging generations to confidently explore their personal style and embrace authenticity.
CLIENTApple TV+
ROLECreative Strategy
RESULTCohesive, blended, 360° campaign across social, digital, and influencer channels.
The custom influencer packaging reached key creators, cast, and crew, amplifying visibility and driving authentic engagement with both fan and fashion audiences.
