Lunar New Year,
Estee Lauder
Visual adaptation of the global campaign concept into compelling travel retail visual merchandising graphics, followed by the development of comprehensive global guidelines for Estée Lauder regions.
CLIENT
Estee Lauder
ROLE
VM Designer
RESULT
A globally consistent, premium visual merchandising system for Estée Lauder’s Lunar New Year campaign.
Ensured seamless implementation across diverse travel retail environments, enhancing brand cohesion and cultural relevance
at an international scale.
