Lunar New Year,
Estee Lauder
Visual adaptation of the global campaign concept into compelling travel retail visual merchandising graphics, followed by the development of comprehensive global guidelines for Estée Lauder regions.
CLIENTEstee Lauder
ROLEVisual Merchandising
Designer
RESULTA globally consistent, premium visual
merchandising system for Estée Lauder’s
Lunar New Year campaign. It ensured seamless implementation across diverse travel retail environments, enhancing brand cohesion and
cultural relevance at an international scale.
