A R T D I R E C T I O N

The Rumination Recovery
Balm Launch

Tension is not just tight muscles — it stores in the body. Art Direction for the
360° launch of Selfmade’s newest product : The Rumination Recovery Balm.

THE CHALLENGE

Muscle tension often stems from emotional stress,
making physical pain a reflection of mental unrest.
How do we creatively convey the Rumination Recovery
Balm’s ability to ease both the body and the mind?


THE SOLVE

We brought the mind-body connection to life through a 360° creative campaign for Selfmade’s Rumination Recovery Balm, using
the metaphor of a ping-pong match to visually depict the mental loops of anxiety—and the balm’s ability to soothe them through physical and emotional relief.


THE ROLE

As Art Director, I supported campaign concept execution, developed photography and graphic assets across social
and digital, and directed both the key asset photoshoot and
behind-the-scenes content capture.

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Credits

  • Jada Akoto

  • Giulia Mezzabotta

  • Gregory Shark

  • Fia Tharp

  • Bella Shiek

  • Tiana Day @tiaday

    Noah Gallagher @noah.tiger

    Shideh Kafei @shidehkafei

    Dashen Basha

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