C A M P A I G N I D E A T I O N
Palm Royale x Anthropologie
Concept development and strategic ideation for Anthropologie’s digital campaign
in partnership with Apple TV+’s Palm Royale Season 1. The collection channeled the
show’s vibrant Palm Beach aesthetic, blending retro glamour and high fashion into
a curated, cinematic shopping experience
THE CHALLENGE
How can a streaming platform's original IP successfully integrate with a retail brand to drive cultural relevance and commerce—without compromising either brand’s distinct identity?
THE SOLVE
We developed a multi-channel partnership between Apple TV+
and Anthropologie, bringing the world of Palm Royale to life through a curated collection. The collection launched online and in-app, with early Apple Pay access, a custom editorial shoot, influencer seeding, and strategic social amplification—blending Palm Royale’s retro glamour with Anthropologie’s distinct style.
THE ROLE
As Lead Art Director and Designer, I led the conceptualization
of the partnership, bridging Palm Royale’s cinematic narrative with Anthropologie’s brand language. I shaped the visual identity, pitched the concept, and ensured the final campaign delivered
both creative and commercial impact.
Credits
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Sophie Lewis
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Giulia Mezzabotta
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Shane Langton
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Erica Durgin Ryan