Smartwater x Supergirl
Hydration meets heroism in this first-of-its-kind partnership between Smartwater and Warner Brothers Pictures’ Supergirl: Woman of Tomorrow. Together, they unlock the power of peak performance—positioning hydration as the essential catalyst for becoming your
most empowered, elevated self.
P R E S E N T A T I O N & P A R T N E R S H I P E L E M E N T S
THE CHALLENGE
Smartwater needed a compelling, brand-aligned way to explore
a high-profile partnership with Warner Bros.’ upcoming film Supergirl: Woman of Tomorrow—a collaboration that required visual cohesion between two distinct brand worlds and market goals.
THE SOLVE
The CAA M&EP Creative Team developed a strategically
designed presentation deck that merged Smartwater’s sleek visual identity with the cinematic universe of Supergirl, showcasing potential partnership elements and storytelling touch points
that would resonate with both audiences.
THE ROLE
As Lead Art Director & Designer, I crafted the full
presentation deck—visually bridging the Smartwater
brand with in-world inspired imagery from the IP.
The deck was approved by Warner Bros. Pictures and
presented to Smartwater senior leadership.
Media Based Campaign Spot
Out of Door Campaign
Travel Takeover
Sweepstakes Ideation
Additional Prizing
Retail + Theatre Opportunities
Key Messaging
Experiential Menu
Social Amplification - Credit : John Yu
Social Amplification - Credit : John Yu
Packaging Exploration
Packaging Exploration
Packaging Exploration
Packaging Exploration
Key Messaging Leave Behind
Credits
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Giulia Mezzabotta
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John Yu
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Sami Promisloff
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Erica Durgin-Ryan