THE CHALLENGE

Clinique needed to rebrand Clinical Reality—a complex digital
skin scanning tool—to clearly communicate its personalized skincare recommendations while maintaining brand cohesion within the in-store environment.


THE SOLVE

The team developed a comprehensive 360° graphic identity
that highlighted the tool’s innovative technology and diverse skin concerns. Key design elements, like the falling scanning numbers, were woven throughout visuals to create a consistent and recognizable language, with minimal use of black to align with Clinique Lab’s in-store aesthetic.


THE ROLE

As Senior Designer, I led the rebranding effort by designing all graphic assets and championing diversity by visually representing
a range of skin types and concerns. I integrated signature features
of the Clinical Reality tool into the design system to ensure a seamless and cohesive brand experience both digitally and in-store.