C A M P A I G N I D E A T I O N
Shrinking x Levi’s
Timed with the launch of Shrinking Season 2, Levi’s partnered with the series for a
curated collection that lets audiences “Shop The Looks” directly inspired by the characters. This dynamic campaign celebrates the shared values of originality and self-expression between Levi’s and Shrinking, encouraging generations to confidently explore
their personal style and embrace authenticity.
THE CHALLENGE
How could we help Levi’s authentically connect with the
Shrinking audience and leverage the show’s storytelling to
create a commercially compelling partnership?
THE SOLVE
We developed a full 360° partnership concept centered around Levi’s iconic denim featured in the show. This included seamless integration of social, digital, and influencer campaigns—all designed to reflect the series’ narrative and Levi’s brand identity.
THE ROLE
As Lead Art Director and Designer, I collaborated closely with
the Lead Strategist to craft polished graphics and a compelling pitch deck that merged Levi’s and Shrinking worlds. I also designed Levi’s influencer packaging inserts, which were sent to key creators, cast, and crew to elevate the partnership’s impact.
Credits
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Sophie Lewis
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Shane Langton
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David Eicheinstein
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Erica Durgin-Ryan