THE CHALLENGE

Estée Lauder Travel Retail needed a consistent and visually impactful translation of its global Chinese New Year campaign concept into the travel retail space—across diverse international markets and merchandising formats.


THE SOLVE

The Travel Retail creative team, comprised of myself and my superior, developed a cohesive suite of visual merchandising
assets and global implementation guidelines, translating
Estée Lauder’s Year of the Pig campaign into a premium,
culturally resonant experience tailored specifically for
international travel retail environments.


THE ROLE

As Presidential Associate (Creative), I translated the approved global concept into travel retail executions—creating all visual assets shown here and systematizing them into scalable, brand-consistent guidelines for global rollout.