C A M P A I G N I D E A T I O N
Severance x ZipRecruiter
To celebrate the highly anticipated return of Apple TV+’s Severance Season 2, ZipRecruiter partnered with the CAA Media & Entertainment Partnerships team to create an immersive co-branded spot
that brings the world of Lumon Industries to life. Directed by Ben Stiller and narrated by Tramell Tillman (Mr. Milchick), the campaign captures the show’s distinctive atmosphere with cinematic flair.
THE CHALLENGE
How do we seamlessly merge the distinct, dark aesthetic of
Apple TV+’s Severance with ZipRecruiter’s brand identity in a
way that feels authentic and engaging to both?
THE SOLVE
We crafted an immersive co-branded idea for the campaign featuring custom in-world media spots, paid media, and participation from the show’s main cast and crew—blending Severance’s unique world with ZipRecruiter’s messaging
for maximum impact.
THE ROLE
As Lead Art Director and Designer, I bridged the visual and creative gap between the Severance IP and ZipRecruiter brand, ensuring consistent and innovative brand visuals, and led the pitch and execution of key partnership elements.
Credits
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Shane Langton
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David Eichenstein
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Giulia Mezzabotta & John Yu
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Apple TV+ Partnerships Team